Course Overview
Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.
This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.
Learning Objectives
After you complete this course, you will be able to:
Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities
Outline and evaluate a business idea
Develop a product idea
Identify your target market and customers
Develop your value proposition
Understand different types of business ownership and structures
Evaluate franchising and business purchasing opportunities
Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
Create financial projections for your business
Identify where to find business funding
Create a product development plan, marketing plan, and sales strategy
Identify ways to protect your intellectual property
Describe effective ways to brand your product
Choose the right location for your business
Launch and grow your business
Demonstrate the behaviors of an entrepreneurial leader
Find appropriate resources to help you on your journey
